At this year's Indie Beauty Expo, one of the products that truly captured the interests of attendees was Girl Undiscovered's Stars Aligning Elixir Oil.
The oil itself is a standout, boasting a nourishing ingredient list of organic virgin coconut oil, antibacterial kanuka honey from New Zealand and Burmese thanaka bark extract. Alongside the Stars Aligning Elixir Oil, Girl Undiscovered also sells a Stars Aligning Crystals set that can be incorporated into a soothing five-minute facial massage to target different problem areas, including the eye area and where wrinkles tend to form.
Many beauty and personal care brands are now turning to simple, of-the-earth ingredients to power their products. On top of this, they are branding, packaging and pairing them with elements that tap into aspects of the metaphysical world.