At this year's Indie Beauty Expo, one of the products that truly captured the interests of attendees was Girl Undiscovered's Stars Aligning Elixir Oil.
The oil itself is a standout, boasting a nourishing ingredient list of organic virgin coconut oil, antibacterial kanuka honey from New Zealand and Burmese thanaka bark extract. Alongside the Stars Aligning Elixir Oil, Girl Undiscovered also sells a Stars Aligning Crystals set that can be incorporated into a soothing five-minute facial massage to target different problem areas, including the eye area and where wrinkles tend to form.
Many beauty and personal care brands are now turning to simple, of-the-earth ingredients to power their products. On top of this, they are branding, packaging and pairing them with elements that tap into aspects of the metaphysical world.
Key Themes Behind This Trend
- Organic Ingredients
- Beauty and personal care brands are turning to simple, of-the-earth ingredients to power their products, creating opportunities for organic ingredient suppliers and eco-friendly packaging companies.
- Metaphysical Branding
- Beauty brands are pairing their products with elements that tap into the metaphysical world, presenting opportunities for crystal suppliers and holistic wellness consultants.
- Facial Massage Tools
- The use of facial massage tools, such as crystals, is gaining popularity in skincare routines, creating opportunities for beauty tool manufacturers and retailers.
Where This Applies
- Organic Ingredient Suppliers
- With the rise of organic beauty products, companies that supply organic ingredients have the potential to tap into a growing market.
- Crystal Suppliers
- The demand for crystals in beauty products presents opportunities for suppliers to partner with beauty brands and capitalize on the metaphysical trend.
- Beauty Tool Manufacturers
- The trend of incorporating facial massage tools into skincare routines opens up opportunities for manufacturers to create innovative and specialized beauty tools.
