LA-based Côte looks more like a boutique shop than a nail salon, offering consumers a unique beauty experience. Deviating from the typical salon look and feel, Côte, is more than a place to get a quick nail touch-up, also serving as a health and wellness shop, complete with home and body goods and locally-designed fashion accessories.
Côte combines comfort and luxury to achieve a unique brand which caters to the average, on the go city-dweller. The salon accepts walk-in appointments only, eliminating the occurrence of over-booking and last minute cancellations, leaving time to focus on efficiently and thoughtfully servicing each guest. The client-focused shop offers each guest an iPad, for smudge-proof entertainment, as well as the option to enjoy a craft cocktail, or glass of champagne as one waits for their nails to dry.
In addition to the products being cruelty and toxin-free, the polishes take on a no-nonsense labeling system, in which colors are classified by numbers, instead of fancy, extraneous names.