Pear Nova Partnered with TNT's hit series Claws to launch a nail color collection. The collection includes five polishes, which take inspirational cues from the South Florida area. Pear Nova is a luxury vegan, cruelty-free, and non-toxic nail lacquer company. The brand announced its partnership with Claws ahead of the tv show's fourth and final season premiere.
The collaborative collection features bold and vibrant nail colors, boasting long-lasting formulas. Consumers can select form the Beaucoup Bougie, Clique Bait, Pink Collar Crime, Hustle & Glow, and High-Rollers colors. Each nail polish is highly pigmented. The collection ranges from vivid violet creme, bold teal, and bright fuchsia to bronze holographic glitter and glowing yellow colors, making for a wide variety of colors to choose from.
Image Credit: Pear Nova
What's Driving This Trend
- Luxury Vegan Nail Lacquers
- Opportunity for expanding luxury vegan nail lacquer collections beyond traditional shades with collaborations and themed collections.
- Cruelty-free Beauty
- Opportunity for companies to tap into the growing demand for cruelty-free and non-toxic beauty.
- Branded Collaborations
- Opportunity for brands to partner with popular TV shows and celebrities to create exclusive beauty collections.
Who This Affects Most
- Beauty
- Expanding into vegan, cruelty-free, and non-toxic beauty products for a target audience seeking ethical choices.
- Television Entertainment
- Collaborating with popular TV shows to produce branded merchandise, including beauty collections, for fans.
- Fashion
- Producing exclusive fashion collections with complementary nail lacquers for greater brand reach.
