The Aprés x Liquid Death Collab Shares Essentials for Killer Nails
Laura McQuarrie — January 20, 2026 — Marketing
References: apresnail & beautylaunchpad
Liquid Death, the brand on a mission to help people murder their thirst, has launched several beauty collabs, and the latest is the Aprés x Liquid Death Press-On Nail Collection. Created in collaboration with Aprés Nails, this limited-edition press-on nail range unites two disruptors in their respective industries and meets the demand for ready-to-wear nail designs.
In celebration of the Aprés x Liquid Death Press-On Nail Collection, the brand known for its Gel-X system is teaming up with the edgy canned water brand and true crime queen Bailey Sarian for The Killer Nails That Got Away event in Los Angeles. As part of the experience, ticketholders can expect to see the evidence, enjoy free drinks and take home a goodie bag.
In celebration of the Aprés x Liquid Death Press-On Nail Collection, the brand known for its Gel-X system is teaming up with the edgy canned water brand and true crime queen Bailey Sarian for The Killer Nails That Got Away event in Los Angeles. As part of the experience, ticketholders can expect to see the evidence, enjoy free drinks and take home a goodie bag.
Trend Themes
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True-crime Fashion Collaborations — True-crime themed product lines are rising in popularity, offering brands an unconventional aesthetic to engage niche markets.
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Press-on Nail Innovation — The growing demand for ready-to-wear nail designs presents a fresh avenue for innovation and creativity in customizable beauty products.
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Experiential Marketing Events — Immersive brand events that engage audiences with themed experiences provide unique opportunities for forming deeper consumer-brand connections.
Industry Implications
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Beauty and Personal Care — The collaboration underscores the rising trend of cross-industry innovation in beauty, emphasizing partnerships that elevate product appeal and market reach.
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Beverage Industry — With Liquid Death venturing into beauty collaborations, beverage brands are exploring unconventional partnerships to enhance brand identity and consumer engagement.
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Event Marketing — Event marketing strategies are evolving to include thematic experiences that resonate with specific consumer interests, driving brand loyalty through unique engagements.
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