When even the most aggressive shiatsu massage has become commonplace, the Spa of Unconscious Desires plans to bring people outside of the familiar (while they lounge happily within their comfort zones). The spa pop-up, which was designed by Bompas & Parr, includes several rare and heretofore unseen treatments like volcanic stone soundscapes and a ceremony centered around bright blue eggs.
There are five different experiences altogether. Some include food and drink, while others stimulate the senses with colors and shapes. The idea is to play with the traditional norms of the spa, offering comfort but also parlaying with less attractive reactions and emotions such as fear and disgust.
The Spa of Unconscious Desires will be a one-night-only experience on September 19, 2017, and it will be hosted in the Tom Dixon-designed Mondrian Hotel.
Key Themes Behind This Trend
- Unconventional Spa Experiences
- Opportunities to introduce new, unique and unprecedented spa experiences to consumers
- Multi-sensory Wellness
- Integration of multiple senses in wellness experiences
- Pop-up Luxury Services
- Offering high-end, temporary services in unique locations to create buzz and generate demand
Where This Applies
- Hospitality
- Hotels can offer unique spa experiences to set themselves apart and attract more guests
- Wellness
- Wellness brands can incorporate multi-sensory experiences into their offerings to enhance the value proposition for their customers
- Event Planning
- Event planners can create unique, one-night-only experiences similar to the Spa of Unconscious Desires to offer memorable experiences to attendees
