ASOS' 'Go Play' Implores Celebration of "Endless Ways to Be You"

 - Sep 21, 2017
References: campaignlive
'Go Play' is a new advertisement from ASOS that encourages consumers to tap into their individuality and express themselves in whatever way they feel compelled to do so. The ad features a diverse range of faces, each one adorned with artful, bold or unconventional makeup.

The ad for Face + Body at ASOS for men and women expresses that consumers should celebrate "endless ways to be you," especially as an alternative to following the many cookie cutter tutorials for one-size-fits-all beauty that exist.

Rather than spotlighting the actual products that went into the making the one-of-a-kind beauty looks, ASOS emphasizes the finished results instead, inspiring consumers to make their own masterpieces that let their creativity shine. As ASOS puts it: "There are no rules or limits, just endless ways to be you—all of them beautiful."