The "gift" of starting over is highlighted in the luxury salon service brand Tigi Haircare's new 'You Can Always Start Over' campaign. The campaign features a series of real-life transformation stories from individuals in the Los Angeles trans gendered community.
The progressional hair care brand partnered with the Trans Wellness Center -- an organization that provides comprehensive services for transgender and non-binary people -- and features a new brand ambassador: celebrity hairstylist Andrew Fitzsimons to deliver this inspiring and inclusive campaign. The partnership aims to raise awareness and showcase resources for Trans Wellness Centre
The You Can Always Start Over campaign will roll out throughout the year on social media and other digital platforms.
Image Credit: Tigi Haircare