L’Oréal's Roger & Gallet brand recently recreated its Eau de Cologne range for consumers of today with fresh new branding that introduces them as 'Extraits de Cologne.' Originally, Roger & Gallet's Eau de Cologne range was developed in 1862 from 18 naturally distilled essences.
The refreshed collection of Extraits de Cologne include notes of tuberose, neroli, tea, verbena and blackcurrant, and formulas that "contain between 87% and 90% of ingredients of natural origin." L’Oréal developed this range of Extraits de Cologne products for the modern consumer who is interested in conscientious, natural and fun products. The first of the new Eau de Cologne products are set to be sold in China in October through the Haitang Bay International Shopping Mall.
In comparison to eau de toilette and eau de parfum products, eau de cologne typically offers the lightest concentration of scent, but still has the potential to pass on therapeutic properties.
Naturally Inspired Perfumes
More Stats +/-
Chromatic Supermarket Merchandising
Immersive Chocolate Factory Tours
Interactive Design Store Displays
Sprawling Lingerie Flagships
Cannabis-Infused Skin Serums
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
'Extraits de Cologne' Products Contain Up to 90% Natural Ingredients
- By: Laura McQuarrieSep 20, 2017