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Top 30 Makeup Trends in October

From Mature Beauty Vloggers to Month-Long Cosmetic Campaigns

— October 29, 2017 — Fashion
These October 2017 makeup trends feature a range of products and promotional campaigns that aim to show consumers why a particular brand is worth investing in, in an industry that's constantly saturated with new products.

Perhaps the most popular recent release is Rihanna's Fenty Beauty collection, which focuses on makeup. Included in the collection is a primer, a total of 40 different shades of foundation, highlighters that complement all skin tones, blotting papers, a finishing powder, brushes, and a versatile lip gloss. As the popstar ensures that all skin tones are covered in the collection, Fenty Beauty sets an example for other brands -- many of which haven't made products for women of color a priority in the past.

Also included in these October 2017 makeup trends is the sweat-resistant setting powder from Supergoop! that contains 45 SPF coverage. As the product sets one's makeup into place, prevents unwanted shine, and protects from the harmful rays of the sun – it makes for the ideal all-in-one product to complete a look with.
5.5
Score
Popularity
Activity
Freshness
30
$10 Cosmetic Collections
$10 Cosmetic Collections
Boohoo's Debut Beauty Product Line Emphasizes Affordability
<
29
Rosehip-Infused Blush Palettes
Rosehip-Infused Blush Palettes
Found's Baked Illuminating Blush Includes Anti-Aging Rosehip Oil
<
28
Brush-On Protective Powders
Brush-On Protective Powders
Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection
<
27
Blurring Compact Skin Balms
Blurring Compact Skin Balms
The Perricone MD Instant Blur Compact Was Designed for Oily Skin
<
26
Caffeine-Infused Nail Polish
Caffeine-Infused Nail Polish
Nails Inc. Launched the World's First Coffee Nail Polish Collection
<
25
Bubbling Lip Masks
Bubbling Lip Masks
The Unpa Bubi Bubi Lip Mask Moisturizes Lips and Removes Dead Skin Cells
<
24
Tone-Based Self-Tanners
Tone-Based Self-Tanners
Le Tan's 'Uber Dark' Range Offers Colored Bases for Different Skin Tones
<
23
Grown-Up Lip Gloss Collections
Grown-Up Lip Gloss Collections
Mented is Now Introducing 'Gloss For Grown Ups'
<
22
Cream-to-Powder Highlighting Sticks
Cream-to-Powder Highlighting Sticks
First Aid Beauty's New Multi Stick Gives Skin a Natural Glow
<
21
Mature Beauty Vloggers
Mature Beauty Vloggers
'Korea Grandma' is a 71-Year-Old YouTube Sensation Who Shares Beauty Tips
<
20
Month-Long Cosmetic Campaigns
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
<
19
Fruit-Based Lip Balms
Fruit-Based Lip Balms
FRUU's Sustainable Lip Balms are Made from Discarded Fruit
<
18
Moisturizing Matcha Sticks
Moisturizing Matcha Sticks
Cocokind Collective's All-Over Moisture Stick Rejuvenates Dry Spots
<
17
Anime-Inspired Powder Pearls
Anime-Inspired Powder Pearls
The Pretty Guardians Color Powder Was Inspired by Sailor Moon
<
16
Versatile 15-Shade Makeup Palettes
Versatile 15-Shade Makeup Palettes
These New Natasha Denona Eye Shadows Range from Bold to Neutral
<
15
Mini Mascara Kits
Mini Mascara Kits
CoverGirl's 'Mix, Match Play Mascara Kit' Combines Formulas and Brush Shapes
<
14
Low-Price Lipstick Collections
Low-Price Lipstick Collections
Bobbi Brown's Crushed Lip Color Introduces a New Affordable Range
<
13
Pigmented Marker-Inspired Lipsticks
Pigmented Marker-Inspired Lipsticks
Pinkie Swear's 'Clip Paints' Apply with a Cream-Matte Finish
<
12
Budget-Friendly Retailer Cosmetics
Budget-Friendly Retailer Cosmetics
The All-New ASOS Makeup Collection Includes Items Under $20
<
11
User-Focused Makeup Apps
User-Focused Makeup Apps
NYX Cosmetics' Makeup Crew App Pulls User-Generated Content
<
10
Baby Boomer Beauty Vlogs
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
<
9
Collaborative Planetary Highlighters
Collaborative Planetary Highlighters
Jefree Star and Manny MUA's New Skin Frost Shade is 'Uranus'
<
8
Indulgent Wellness Powders
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
<
7
Customizable Serum Collections
Customizable Serum Collections
Skin Inc Offers Custom Serum Cocktails for the Skin
<
6
Toy-Like Makeup Palettes
Toy-Like Makeup Palettes
Lime Crime's 'Pocket Candy' Collection Has Polly Pocket-Style Packaging
<
5
Makeup Brand Music Videos
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
<
4
Natural Body Care Duos
Natural Body Care Duos
Glossier's 'Body Hero' Products Leave Skin Looking Dewy and Moisturized
<
3
Gen Z Cosmetic Stores
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
<
2
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
<
1
Pop Star-Designed Makeup Collections
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
<