These October 2017 makeup trends feature a range of products and promotional campaigns that aim to show consumers why a particular brand is worth investing in, in an industry that's constantly saturated with new products.
Perhaps the most popular recent release is Rihanna's Fenty Beauty collection, which focuses on makeup. Included in the collection is a primer, a total of 40 different shades of foundation, highlighters that complement all skin tones, blotting papers, a finishing powder, brushes, and a versatile lip gloss. As the popstar ensures that all skin tones are covered in the collection, Fenty Beauty sets an example for other brands -- many of which haven't made products for women of color a priority in the past.
Also included in these October 2017 makeup trends is the sweat-resistant setting powder from Supergoop! that contains 45 SPF coverage. As the product sets one's makeup into place, prevents unwanted shine, and protects from the harmful rays of the sun – it makes for the ideal all-in-one product to complete a look with.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
