FRUU is a UK-based company that's looking to recycle unused fruit waste into natural and sustainable lip balms.
FRUU's manufacturing process deviates from the norm by privileging zero waste to combat a major food waste crisis, while offering consumers an enjoyable, guilt-free product. Serving as the most recent iteration of an organic skin care range, these lip balms are available in 15 flavors, ranging from pomegranate, mango, coconut, even avocado. By prioritizing both affordability and sustainability, FRUU offers its consumers a diverse range of products that make conscious consumption, a little more accessible for a wider audience.
With the majority of its ingredients deriving from discarded fruit, FRUU serves as a positive example of the possibility for a more environmentally-friendly future.