Skin Inc is a Singaporean skincare brand that has recently expanded to cities across Asia, Europe and the United States. What makes the brand unique is that it offers a wide range of products that are developed with the use of "big data."
The brand uses its personal 'SkinTech' research to "fuse the latest technology, decades of skin aging research and users' current environmental and lifestyle factors to determine what their skin truly needs" – making it highly customized to the needs and preferences of its consumers. First, consumers must fill out a questionnaire that determines their "skin identity," and then they are able to co-create a customized serum that is formulated to target their specific skin concerns.
Skin Inc uses the power of customization to curate high quality and effective products, and this fact combined with its vivid and minimalist branding makes it one of the more innovative skincare brands available for consumers.