Rose Inc. is a new beauty brand from Rosie Huntington-Whiteley and it shares cosmetics and skincare products from a celebrity who has years of experience in the industry. Within the eight-piece Modern Essentials collection, there are products with ingredients like sea fennel extract, sugarcane-derived squalane and Vitamin E. For instance, there's the Skin Resolution Clarifying Toner with pink clay powder and a hard-working cocktail of salicylic, mandelic, lactic, glycolic, tartaric and pyruvic acids to brighten and simultaneously deeply cleanse the pores.
Just as nourishing as the skincare solutions, Rose Inc.'s color cosmetics are infused with the benefits of skin-caring ingredients and proprietary color-corrective botanicals.
The minimalist beauty products from Rose Inc. can be found in refillable packaging featuring sugarcane-based plastics and 30% hemp-based cartons.
Key Themes Behind This Trend
- Clean Beauty Products
- Opportunity for disruptive innovation in creating and marketing skincare and cosmetics made with sustainable, non-toxic, and organic ingredients.
- Minimalist Packaging
- Opportunity for disruptive innovation in creating eco-friendly, refillable and reusable packaging with sustainable materials.
- Color-corrective Botanicals
- Opportunity for disruptive innovation in creating makeup products infused with skin-caring ingredients and proprietary color-corrective botanicals.
Where This Applies
- Beauty and Personal Care
- Efforts can be made to create and market clean beauty products, eco-friendly packaging, and color-corrective botanicals.
- Sustainable Packaging
- Opportunity for disruptive innovation in creating eco-friendly, refillable and reusable packaging with sustainable materials for beauty and other industries.
- Green Cosmetics
- Opportunity for sustainable innovation by producing cosmetics and skincare products using green chemistry and natural or organic ingredients.
