Mented recently unveiled a sophisticated new collection of lip gloss products that's being branded as 'Gloss for Grown Ups.'
The $50 collection introduces four shades for the fall, including Mauve Over, Send Nudes, Berry Me and Baby Brown, all of which are perfect for deeper skin tones and do not feature a consistency that is too sticky, shiny or sheer, as many inexpensive lip gloss products do. All of the lip gloss products are vegan, cruelty-free and made in the United States.
Earlier this summer, Glossier unveiled a birthday cake-flavored lip balm specifically to appeal to the one's inner "lip-smacking 11-year-old." Cosmetic brands are introducing products with a sense of fun and whimsy that tap into one's desire for youthful experimentation and sophisticated results.