In order to give consumers more options to test out, CoverGirl launched its 'Mix, Match Play Mascara Kit,' a collection of mini mascaras that make use of a range of different formulas and brush shapes that can achieve various lash looks.
Available for just $19 USD, the mascara kit isn't much more expensive than a single tube of the makeup, however it's able to offer a consumer up to seven different mascaras when the products are combined. To give consumers an understanding of the benefits of each, CoverGirl also offers a chart that shows just what each type can do, so that they can get the length and volume that they want for a particular look.
Mini Mascara Kits
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