In order to give consumers more options to test out, CoverGirl launched its 'Mix, Match Play Mascara Kit,' a collection of mini mascaras that make use of a range of different formulas and brush shapes that can achieve various lash looks.
Available for just $19 USD, the mascara kit isn't much more expensive than a single tube of the makeup, however it's able to offer a consumer up to seven different mascaras when the products are combined. To give consumers an understanding of the benefits of each, CoverGirl also offers a chart that shows just what each type can do, so that they can get the length and volume that they want for a particular look.
Mini Mascara Kits
More Stats +/-
Candid Seaside Editorials
Rapper-Influenced Lipstick Launches
Expanded Celebrity Skincare Lines
Eyebrow Makeup Kits
Budget-Friendly Beauty Boutiques
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.