These new KISS Falscara value packs have been added to the brand's product portfolio to provide consumers with a way to ensure they always have lashes on hand when they need them. The products include the Natural Wispy Wisps, Petite Volume Wisps, Extra Drama Wisps and the Lengthening Wisps, which are each suitable for being stacked, mixed and matched together. The lashes will last up to 14 days, while the packs are headed to Target, Ulta Beauty, Walgreens, CVS Pharmacy, Walmart and Amazon where shoppers can pick them up for $24.99
Global Lash Marketing Director Kim Bremer spoke on the KISS Falscara value packs saying, "We are proud to offer our consumers an even better value with more wisps and a longer extended wear of our quality Falscara DIY lash extension kits. Now you can stack, mix, and match with even more options than before and with the improved overnighter, your lashes can last up to 14 days! We are committed to consumer satisfaction and allowing consumers to achieve their desired look with ease and confidence, bringing effortless beauty to everyone!"
Why This Trend Is Growing
- DIY Lash Extensions
- The emergence of value packs for DIY lash extensions encourages consumers to adopt at-home beauty enhancements.
- Extended Wear Cosmetics
- Products with extended wear times, like lashes lasting up to 14 days, attract consumers seeking longer-lasting beauty solutions.
- Customizable Beauty Kits
- Beauty kits that offer stackable, mix-and-match components allow users to personalize their beauty routines more effectively.
Industries Being Reshaped
- Beauty Retail
- The availability of value-minded false lash packs in multiple retail channels like Target and Amazon shows significant cross-market adaptability.
- Cosmetics Manufacturing
- Manufacturing innovative DIY cosmetic products demonstrates a shift towards empowering consumer self-application and customization.
- E-commerce
- Selling beauty products online, such as on Amazon, highlights the important role of digital platforms in the cosmetic industry.
