The ARDELL Beauty Naked collection is a new range of lash enhancement cosmetics for consumers to use as a way to build on their existing eyelashes and enjoy a customized look.
The lash kits come in two styles to choose from including Naked Trios and Naked Extensions that are perfect for elevating any look. The Naked Trios are capable of being applied either under or over natural eyelashes and will last up to three days, while Naked Extensions create feathery looks that last up to two weeks.
The AREDELL Beauty Naked collection is available at an array of retailers in the US including Ulta Beauty, Target and Walgreens where shoppers can pick them up for $12 each. The products are also available at Shoppers Drug Mart in Canada where shoppers can pick up the Naked Trios for $24.99 and the Naked Extensions for $14.99 CAD.
What's Driving This Trend
- Customized Lash Enhancements
- The Ardell Beauty Naked collection offers consumers the opportunity to enhance their existing eyelashes and create a customized look.
- Long-lasting Lash Options
- With the Naked Trios lasting up to three days and Naked Extensions lasting up to two weeks, consumers can enjoy long-lasting feathery lash looks.
- Convenient Lash Kits
- The Ardell Beauty Naked collection provides convenient lash kits that can be easily applied either under or over natural eyelashes.
Who This Affects Most
- Beauty and Cosmetics
- The beauty and cosmetics industry can capitalize on the trend of customized lash enhancements with innovative products and technologies.
- Retail
- Retailers like Ulta Beauty, Target, and Walgreens have the opportunity to offer the Ardell Beauty Naked collection, catering to the demand for long-lasting lash options.
- Beauty Salons and Spas
- Beauty salons and spas can incorporate the Ardell Beauty Naked collection into their services, providing clients with convenient lash kits for personalized looks.
