One of the fun dog toy collections that is available from Barkshop goes by the name of 'Lights Camera Bark' and introduces a series of highly photogenic playthings inspired by social media.
Alongside the Hallechewjah! Emoji Hands chew toy and a speech bubble-shaped toy that reads "#blessed," the toy that best captures the spirit of the collection is the Puking Rainbows Ball, inspired by the famous Snapchat face filter.
The Lights Camera Bark collection also includes plush versions of objects that are likely to be photographed for Instagram, including yoga mats, a flower crown that doubles as a toy for games of tug of war and even a Totally 'Grammable Toast. Within this collection, Barkshop also sells a 'Brunch Vibes Bundle' that groups together a set of food-themed items.
What's Driving This Trend
- Social Media-inspired Dog Toys
- Disruptive innovation opportunity: Create customizable social media-inspired toys for pets to capitalize on the growing trend of pet owners sharing their pets on social media.
- 'lights Camera Bark' Collection
- Disruptive innovation opportunity: Develop a collection of photo-worthy dog toys that are inspired by popular social media trends to appeal to pet owners looking for unique and trendy toys for their pets.
- Photogenic Playthings
- Disruptive innovation opportunity: Design a line of visually appealing pet toys that are not only fun to play with but also Insta-ready, catering to pet owners who want to share their pet's playtime on social media.
Who This Affects Most
- Pet Toy Industry
- Disruptive innovation opportunity: Introduce innovative pet toys that incorporate popular social media trends to attract the attention of pet owners and stand out in a competitive market.
- Social Media Marketing Industry
- Disruptive innovation opportunity: Collaborate with pet toy brands to create social media-inspired promotional campaigns that leverage the growing trend of pets being featured on social media platforms.
- Photography Equipment Industry
- Disruptive innovation opportunity: Develop accessories and products specifically tailored to capturing high-quality photos and videos of pets playing with visually appealing toys, catering to the demand of pet owners seeking Instagram-worthy content.
