Japan's Coisof is an ice cream store that is now selling a sesame seed-flavored soft serve treat with a twist. Although the the dessert itself is offered in both black, white and mixed varieties, Coisof adds even more interest to the treat with rainbow-colored mochi rice balls. As well as adding texture to the soft serve dessert, these colorful garnishes are specifically offered to entice consumers to take photos.
Food and beverage creators around the world are now putting a premium on aesthetics over flavor, as a means of capturing the eyes of social media users online. Whether this means offering treats with unusual forms, colors or a combination of textures, brands recognize that consumers are looking to share the offbeat food and drinks that they find with their friends and followers.