Rihanna's Fenty X Puma Spring 2018 collection debuted at this year's New York Fashion Week event, and redefined the 'sporty chic' aesthetic by spotlighting biker, surfing and motocross-inspired apparel.
Deviating from the standard runway show, the pop singer brought together glistening pink mountains, BMX stunt riders and a high fashion take on sports wear to offer viewers an electric multi-sensory experience. The 360-degree runway featured models wearing a combination of both oversized and figure-hugging pieces including wet suit-inspired, wide-legged pants, brightly colored motocross jackets, off-the-shoulder spandex dresses and high heel flip-flops.
The line successfully blended elements from both streetwear and athletic apparel, and came to a close as the celebrity designer -- sporting thigh high leather boots and a cropped army green sweater -- rode off on the back of a motorcycle.
What Makes This Trend Stand Out
- Sporty Chic Aesthetic
- Opportunity for fashion brands to combine elements of sportswear and high fashion to create unique and stylish collections.
- Multi-sensory Runway Experiences
- Chance for fashion shows to move beyond traditional formats and incorporate immersive elements that engage all the senses.
- Surfing and Motocross-inspired Apparel
- Potential for clothing brands to tap into the popularity of extreme sports and create innovative designs influenced by surfing and motocross cultures.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunities to redefine the boundaries between sportswear and high fashion, creating new and exciting clothing options.
- Event Production and Experiential Marketing
- Opportunity to create memorable and immersive fashion events by incorporating multi-sensory elements and unconventional runway formats.
- Extreme Sports and Lifestyle
- Potential for businesses to leverage the popularity of extreme sports like surfing and motocross to develop unique apparel lines that appeal to a wider audience.
