Recently, Shirt NYC, a rapper and a custom clothing creator, designed a pair of Nike and adidas slides, which are perfect for those who just can't decide which sportswear giant they want to promise their loyalty to.
The Nike and adidas slides have a minimalist black and white colorway, which helps the contrasting branding to really pop. On one of the sandals, Nike's iconic Swoosh logo is featured, while the other features adidas' three stripes. In addition to the Nike and adidas slides, Shirt NYC designed a selection of hoodies, which feature the same unique co-branded graphics.
The creator has explained his custom clothing endeavors with the words, "Taking something that already exists and re-contextualizing it. Not making but choosing. Speaking with choices. Knowing the best design is as little 'design' as possible."
What's Driving This Trend
- Co-branded Apparel
- Creating custom clothing that combines the branding of multiple sportswear giants.
- Minimalist Branding
- Using minimalist design to make contrasting branding elements stand out.
- Re-contextualizing Existing Products
- Taking existing products and giving them a new meaning or purpose through design.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to collaborate and create co-branded apparel for increased appeal.
- Sportswear
- Disruption opportunity for sportswear companies to work together and create unique, collaborative products.
- Customization
- Rise in demand for custom clothing and accessories that reflect individual preferences and choices.
