Rihanna and Puma have been busy this season, launching everything from the 90s-inspired Jelly Slides to the YRU Bedrock sandals, which feature a platform wedge and brightly colored furry straps.
Most recently, the popstar and athletic brand joined forces to create some fresh colorways for the Fur Slides. Like the YRU Bedrock sandals, the slides have fuzzy straps that make them comfortable to wear all day. Imprinting the straps is Puma's name and its cougar motif in embroidery that matches with the fuzzy material.
The new Rihanna and Puma sandals will be available in lilac, as well as two variations of baby blue. Although the release date hasn't been confirmed quite yet, they're expected to become available on July 13th.
Why This Trend Is Growing
- Furry Sandals
- Opportunity for footwear companies to innovate by creating comfortable and stylish sandals with furry straps.
- Celebrity Collaborations
- Opportunity for brands to collaborate with celebrities to create new and trendy shoe designs.
- Colorway Expansion
- Opportunity for companies to expand their product offerings with fresh colors to attract new customers.
Industries Being Reshaped
- Footwear
- Opportunity for shoe companies to innovate by adding new materials and designs to attract customers.
- Fashion
- Opportunity for clothing companies to create matching outfits for these trendy sandals and expand their product offerings
- Celebrity Endorsements
- Opportunity for other companies to collaborate with popular influencers to promote their products and expand their customer base.
