Rapper-Led Career Workshops

Big Sean's 'Mogul Prep' Initiative Aims to Decrease Unemployment Rates

Rapper Big Sean is on tour promoting his latest album, 'I Decided,' but at the same time, he's hosting the 'Mogul Prep' initiative with the help of his mother, Myra Anderson.

The purpose of the career workshops is to prepare children and teens who are interested in perusing jobs within the music industry. Although Big Sean's expertise is on the front end of the scene, Mogul Prep will educate participants on all that the industry has to offer, including the many important jobs that take place behind the scenes.

The rapper explained the project by saying: "Basically, what we did was introduce some jobs to these kids in different ways in the music industry and how you can be involved. It’s me on the stage, but there are about 30 other people who are working for me to be on that stage."

Youth Career Workshops
Implementing career workshops targeted towards children and teens that focus on various industries can decrease unemployment rates and generate future job opportunities.
Celebrity-led Education Initiatives
Celebrities can utilize their platform to educate the youth on various industries and career opportunities, leading to a decrease in unemployment rates.
Industry Education Beyond the Front-end
Educating participants on job opportunities outside of the front-end of the music industry can open up new avenues for employment.

Where This Applies

Education Industry
The education industry can utilize this tactic of using celebrity figures to promote and host career workshops for the youth, encouraging job readiness and unemployment rate drop.
Music Industry
Teaching children about the various jobs available within the music industry can create more employment opportunities and diversify the industry workforce.
Non-profit Sector
Non-profit organizations can develop celebrity-led education initiatives to educate individuals and decrease unemployment rates.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 15%
Activity 7%
Freshness 8%

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