MadeWorn Joined with Roc96 to Create a Collection That Honors Jay Z
Riley von Niessen — June 1, 2017 — Fashion
MadeWorn, a fashion label that's known for its experimental designs, joined with Roc96, a streetwear brand, to create a capsule collection that commemorates rapper and businessman Jay Z.
The collection, which consists of bomber jackets, camouflage button-ups, distressed pullovers, tees, and tanks, features graphics and patches that celebrates some of the musician's greatest successes throughout his long career. For example, one bomber jacket has a graphic on the back of it that references 'Dead Presidents,' a 1996 track that's remained popular since its release. Above this graphic, a 'Reasonable Doubt' patch is included, which references the rapper's 1996 studio album.
All of MadeWorn and Roc96's Jay Z collection can be found at REVOLVE, where it's being sold exclusively.
The collection, which consists of bomber jackets, camouflage button-ups, distressed pullovers, tees, and tanks, features graphics and patches that celebrates some of the musician's greatest successes throughout his long career. For example, one bomber jacket has a graphic on the back of it that references 'Dead Presidents,' a 1996 track that's remained popular since its release. Above this graphic, a 'Reasonable Doubt' patch is included, which references the rapper's 1996 studio album.
All of MadeWorn and Roc96's Jay Z collection can be found at REVOLVE, where it's being sold exclusively.
Trend Themes
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Celebrity-inspired Capsule Collections — There is an opportunity for fashion labels to collaborate with public figures to create limited edition collections that exhibit designs inspired by the celebrity's career and personal style.
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Experimental Design Concepts — Fashion brands can push boundaries and create unique conceptual designs for their collections, inspired by current popular culture, such as music and film.
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Nostalgia Marketing — Brands can use nostalgia-fueled marketing to engage customers emotionally and create exclusive collections that commemorate classic songs, movies, or cultural icons.
Industry Implications
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Fashion — Fashion industry can collaborate with musicians, actors, or athletes to create collections that represent their individual styles and careers.
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Music — Music industry can partner with fashion labels to create merchandise or apparel lines that capture the essence of the artist's music, personal style, or cultural influence.
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E-commerce — E-commerce platforms can offer an exclusive retail opportunity for limited edition fashion collections, providing a unique shopping experience for customers.
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