Champion & Social Status Join Forces on a Capsule Collection
References: socialstatuspgh & hypebeast
Champion works in collaboration with Social Status on a new collection of apparel that is designed with inspiration drawn from vintage shapes. There are 20 pieces in total and it is made up of hoodies, tees, sweat pants, sleeveless shirts, and much more. The color palette is rooted in red, black, and white, centered on iconography and branding details in a stark white for contrast.
The pants are designed with identical graphics that mark the upper thigh section and have minimal designs throughout the silhouette. Some of the standouts in the range include the Just Don Track Pants and the Just Don Boxing Hoodie, which are both designed with fighter motifs and aesthetics inspired by boxing uniforms. The brand states that the capsule "represents being active through fitness, molding and creating the best you possible, through hard work and dedication.”
Image Credit: Champion, Social Status
The pants are designed with identical graphics that mark the upper thigh section and have minimal designs throughout the silhouette. Some of the standouts in the range include the Just Don Track Pants and the Just Don Boxing Hoodie, which are both designed with fighter motifs and aesthetics inspired by boxing uniforms. The brand states that the capsule "represents being active through fitness, molding and creating the best you possible, through hard work and dedication.”
Image Credit: Champion, Social Status
Trend Themes
1. Vintage-inspired Streetwear - The growing popularity of vintage-inspired streetwear presents an opportunity for brands to create unique, nostalgia-inducing collections that appeal to consumers.
2. Collaborative Apparel Collections - Collaborations between fashion brands and retailers allow for the creation of co-branded collections that appeal to both brand's audiences, while also generating buzz and excitement among consumers.
3. Fighter-inspired Apparel - The use of fighter motifs and aesthetics in apparel collections presents an opportunity for brands to tap into the growing popularity of combat sports and the associated culture.
Industry Implications
1. Fashion - The fashion industry can capitalize on the growing demand for vintage-inspired streetwear by incorporating nostalgic elements into their collections and marketing campaigns.
2. Sporting Goods - The sporting goods industry can leverage the popularity of combat sports by creating performance apparel and equipment that caters to this growing market.
3. Retail - The retail industry can benefit from collaborations between fashion brands and retailers by creating exclusive co-branded collections that generate excitement and drive sales.
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