Beijing-based streetwear label SOULGOODS took to Instagram to tease its new apparel collection, which features a range of pieces dressed in Jean-Michel Basquiat artworks.
Based on the early preview, it appears the collection will consist of down jackets, knitwear, t-shirts, and -- a first for the brand -- a full-piece suit. Artworks printed onto the clothing include Basquiat's paintings 'Evil Thoughts' and 'griots' -- one of his most famous pieces that features an abstract depiction of poets in West Africa.
Elsewhere the artist's vibrant and abstract graphics are seen donning plain white or black t-shirts and long sleeves, while puffer jackets arrive fully wrapped in his signature, colorful pieces. The entire EAN-MICHEL BASQUIAT x SOULGOODS series is set to launch on December 22 and can be purchased on SOULGOODS' website.
Image Credit: SoulGoods
Key Themes Behind This Trend
- Artist-themed Streetwear
- The streetwear industry can focus on collaborating with different artists and using their artworks to create unique collections.
- Art-inspired Fashion
- Fashion industry can look into using famous artworks as inspirations for their fashion lines to appeal to art enthusiasts.
- Limited Edition Artist Apparel
- The trend of limited edition artist apparel can be capitalized by brands to create a sense of exclusivity and boost sales.
Where This Applies
- Fashion Industry
- Fashion industry can capitalize on the trend by collaborating with different artists and using their artworks to create unique collections.
- Art Industry
- Art industry can look into collaborating with fashion brands and featuring famous artworks in their collections to reach a wider audience.
- Retail Industry
- The retail industry can benefit from the trend of limited edition artist apparel by featuring exclusive collections to attract more customers.
