TM Sporting Goods, a London-based streetwear brand, released a lookbook to promote its 2017 Spring/Summer collection. The campaign was reportedly fronted by grime collection 67, and D Double E, a 37-year-old rapper who also calls the UK home.
All of the shots feature Damo of PATTA fame, who poses in graphic tees, button-up shirts, oversized vests that are covered in large pockets, and branded baseball caps. The tees feature words and slogans like "HACKNEY," and "NEVER RAT ON YOUR FRIENDS," along with images that correspond with them.
In order to bring more attention to the original graphics, TM Sporting Goods makes use of neutral materials, which allow the dark red and black graphics to be at the center of attention.
Music-Inspired UK Streetwear
More Stats +/-
Political Americana Streetwear
Australian Streetwear Editorials
Urban Apparel Megastores
Contemptuous Pastel Streetwear
Youthful Houndstooth Streetwear
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.