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Musical Snack Campaigns

Doritos and WondaGurl Teamed up to Record Chip-Inspired Beats

— November 3, 2017 — Marketing
Doritos and WondaGurl recently teamed up to give a few lucky individuals an unforgettable snacking experience. Known for tracks like Jay-Z's Crown and Drake and Lil Wayne's Used To, Canadian producer WondaGurl joined forces with the snack brand to record custom beats for a lucky few -- consisting of crunching, biting and bag opening sounds.

The unique result was a #DoritosBeats experience like no other. The chosen participants met with WondaGurl at Toronto's Revolution Studios location, and got a chance to create a signature track while also tasting the snack brand's newest Doritos Sonic Sour Cream flavor.

In addition to going home with a custom beat, and a tasty Doritos prize pack, participants took part in an immersive experience that embodies the snack company's youth-focused marketing vision -- one that successfully targets Millennial and Gen-Z audiences. In addition to collaborating with WondaGurl, Doritos recently joined forces with DJ AutoErotique for a #DoritosBeats commercial featuring the musician's unique take on chip-themed sound effects.
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