Pandora and Cheez-It work in collaboration on a new cracker snack that is 'Aged by Audio.' It is made entirely from cheese and has been aged by iconic hip-hop music. The limited-edition snacks came into fruition from a Swiss study that found that aging cheese to hip-hop music could strengthen the overall smell and taste.
This is from the tempo and the sonic frequency of the music that help aid the entire process. Eric Storm from Cheez-It states, Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy of music brings.”
Image Credit: Cheez-It
What Makes This Trend Stand Out
- Musical Snack Trend
- Collaborations between food and music industries to create unique sensory experiences for customers.
- Aging by Audio Trend
- Using sound vibrations to enhance or alter the flavor and quality of food products.
- Limited-edition Food Trend
- Creating short-term, unique food experiences that appeal to customers' desire for novelty.
Sectors Adopting This
- Food Industry
- Exploring new ways to incorporate music into the production process of food products to create a unique sensory experience.
- Music Industry
- Partnering with food companies to create limited-edition products that celebrate the connection between food and music.
- Packaged Snack Industry
- Innovating by collaborating with other industries to create unique snacks that set them apart from their competitors.
