Urban Outfitters has slowly been establishing itself as a Millennial and Gen Z lifestyle brand over the last few years, and has taken its marketing to younger demographics a step further by employing influencers like Adrienne Raquel in its campaigns.
The brand's 'Room Refresh' series features an episode with the photographer, art director and Instagram-famous individual. In the ad, Raquel is seen decorating her home with the home accessories that Urban Outfitters sells – with everything from pillows and quirky lamps, to tea trolleys and a bed throw being featured in the ad.
Adrienne Raquel's Room Refresh video is an excellent way for the Urban Outfitters brand to better reach demographics who are more inspired by influencers than they are traditional celebrities.
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