The California-based retailer Pacsun teamed up with the Mississippi rap group Rae Sremmurd to produce the SREMMLIFE capsule collection.
The vibrant six-piece collection has arrived just in time for winter, offering consumers a collection of apparel that maintains the brand's sunny California vibes. The line is comprised of two hoodies, three T-shirts and a hat, offering consumers a fashionable statement piece, for every season. The collection dominantly features camo prints and bold red colorways, with the majority of the graphics being taken from the rap duo's album, SremmLife2.
The collaboration has been released to coincide with the drop of the artists' third album, SremmLife3, effectively creating a buzz, will filling the demand for band-related merchandise.