As Gap Inc. has been around since 1969, it has a legacy that it aims to uphold in it's promotional campaigns, the most recent of which features Cher and Future.
The singer and rapper are shown together in an all-white room, where they sit together on a staircase while dressed in the retailers apparel. When Cher and Future are together on the staircase, they sing a remixed rendition of Sly and the Family Stone's 'Everyday People,' a hit track that was released the same year that Gap Inc. was founded.
With this campaign, Gap Inc. highlights its impressive legacy with the inclusion of Cher, who gained prominence in the 1960s and remains popular today, and Future, a talent who's relatively new to mainstream music.
Star-Studded Promotional Duets
More Stats +/-
Vlogger-Created Fashion Lines
Observant Underwater Drones
Aesthetically Functional Spacesuits
Artisanal Hot Sauce Companies
Minimalist Retailer Promotions