Singer Justin Bieber is collaborating with H&M in the retailing of his stadium merchandise that remained following the cancellation of his World Purpose Tour.
The young pop sensation's tour merchandise features t-shirts and hoodies -- seemingly ordinary staples that are elevated through the use of bold colors and large graphics. Following suit with current streetwear styles, Bieber's merchandise helps one express their own personal aesthetic, while supporting and showing admiration for the young star. The clothing line was created with 'Fear of God’s' Jerry Lorenzo, a high-end streetwear designer who's no stranger to celebrity collaborations, having worked with Kayne West and Kendrick Lamar as well.
The release of Justin Bieber's partnership with H&M serves as an example of the star's forward-thinking and sustainable mindset, offering his fans an extended opportunity to purchase his limited edition gear.
Repurposed Popstar Streetwear
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