Virgil Abloh's Latest Collection for Nike is Labeled 'Ten Project'

 - Aug 28, 2017
References: nike &
Designed by fashion visionary Virgil Abloh -- a frequent collaborator of Kanye West, and Heron Preston, the founder of luxury label Off-White -- Nike's 'Ten Project' collection is a limited edition range for serious sneaker buffs.

Reconstructing ten iconic sneaker styles, Virgil Abloh creates a sophisticated and graphic collection. The range will be available in November at select retailers around the globe, and consists of re-imagined versions of the Nike Air Max 90, the Nike Air VaporMax, and the Air Jordan I among other classic styles.

Staying true to each shoe's original silhouette, Abloh experiments with the transparencies and textures of materials, and includes simple typography atop each shoe -- from block "AIR" logos to literal "shoelace" labels.

Appealing to Millennial streetwear collectors, this exclusive sneaker collection is both artful and wearable, embodying its designers' effortlessly cool and youthful point of view.