Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Daya by Zendaya Collection is Fashionably Comfortable

 - May 5, 2017
References: dayabyzendaya & hypebae
Daya by Zendaya, a label that's fronted by the American actress, singer, and dancer, recently released its second collection.

She spoke to Vogue about the new Daya By Zendaya collection in an interview, where she said, "I guess you could say [it’s] elevated streetwear -- something that’s easy to dress up and dress down, comfortable and realistic for your everyday person." This is evident right away from the look of the apparel, as it combines ultra-comfortable sweats with more dressed up evening pieces.

The new Daya by Zendaya collection was made to be gender fluid, which is reflected in the editorial that promotes it. In addition, the pieces that comprise it are offered in a wide range of sizes, from petite to plus size, to be inclusive of all consumers.