In a promotion against the cruelty of animals, Fifth Harmony collaborated with PETA Latino in order to spread the message that animal abuse is never acceptable.
With the tagline 'Be An Angel for Animals,' Fifth Harmony outlines the ways in which individuals can take small practical steps to disavow animal cruelty, or to at least not contribute to it. There are two separate videos, one that is spoken entirely in English, while the other features the Hispanic members of the group speaking Spanish. The video goes over points such as adopting rather than purchasing animals, not leaving pets unattended outdoors, never going to circuses that use animals and not buying clothing with fur.
By using their celebrity and their diverse backgrounds, Fifth Harmony is able to target a variety of demographics in their attempt to endorse the humane treatment of animals.