In the midst of a tense political climate, the February 2017 social good trends demonstrate that there are plenty of ongoing initiatives helping to promote equality and improve the lives of marginalized groups. Whether it is offering nude clothing in more diverse shades or organizing global marches in support of women's rights, it is clear that many people are eager to bring about positive change in the year ahead.
At the consumer level, there has been a growing push to offer everything from clothing to makeup in a more diverse range of colors. Indeed, startups such as Mahogany Blues and Kahmune shoes have encouraged more mainstream brands such as L'Oréal and Caption Polish to create products that complement a wider range of skin tones.
Beyond more inclusive consumers goods, the February 2017 trends also reveal an emphasis on groups pushing for high-level change. For instance, the gay rights activist group WERK for Peace and protest group DisruptJ20 recently hosted a dance party outside of the US' Vice President-Elect's home to send an important message about LGBTQ rights. Similarly, the #WhyIMarch campaign was launched in direct response to the Women's March in Washington D.C., which was held after the inauguration of Donald Trump.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
