The Thx Co. is a charity project that allows consumers to donate to essentially any charitable cause that they take interest in.
The brand's business model was created when its founders wanted to provide consumers with simple and affordable methods of giving back. With each purchase of a product from this company, consumers are able to donate as much as they want to any registered nonprofit they choose to. The fact that none of the products feature markups make this company drastically different than the others that are doing the same thing, as the base cost that goes back to the company is only used for payroll and cost of production without any excessive markups.
This charity project ensures that consumers are able to donate to worthy causes -- whether those donations are large or small.