Ontario's Ministry of Environment Takes on Climate Change

 - Jan 11, 2017
References: ontario & adsoftheworld
This provincial climate change campaign works to draw attention to this issue in a way that is brief, educational and funny.

The campaign by Ontario's Ministry of Environment and Climate Change features six different commercials, each of which provide a brief introduction into universally beloved activities that will be impacted by climate change. The 'Save the Snowy Driveways' ad features a young girl talking about her failing business now that the winters in Ontario are shorter and warmer, resulting in her having to let her even younger employee "go." The 'Save the Ski Days' ad features a man speaking about the fewer days he now has to ski while looking out the window waiting for those days to come, as his son avoids looking at him in embarrassment.

These provincial commercials, among others in Ontario's climate change campaign, are humorous but reveal a reality that will soon be upon us if nothing is done about this impending threat.