Rapper-Influenced Lipstick Launches

The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes

After MAC launched a collaborative line with actor and author Taraji P. Henson, the brand has revealed new additions to its Viva Glam MAC Nicki Minaj collection.

The new products include just two nude lipsticks: one that's called 'Nicki's Nude,' and another that's called 'The Pinkprint,' sharing the same name of the rapper's 2014 studio album. While both nudes have undertones of pink in them, Nicki's Nude features a subtle coral tinge. To help promote the soft natural hues that the lipsticks boast, Minaj posed for the brand's campaign images as well, wearing a light pink swimsuit and a synthetic beige jacket.

In addition to the new MAC Nicki Minaj lipsticks, the brand recently teased a makeup campaign that's inspired by Aaliyah and the legacy that she left behind.

Rapper-influenced Lipstick
Opportunity to collaborate with popular musicians to create unique and trendy makeup products.
Nude Lipstick Trend
Increasing demand for natural-looking and versatile nude lipsticks in the beauty industry.
Celebrity Makeup Inspiration
Opportunity to create makeup campaigns inspired by iconic celebrities and their legacies.

Where This Applies

Beauty and Cosmetics
Innovative collaborations and new product launches in the beauty and cosmetics industry.
Fashion and Entertainment
Opportunity to merge fashion and entertainment industries by featuring celebrities in makeup campaigns.
Marketing and Advertising
Creating makeup campaigns inspired by celebrities and leveraging their influence for brand promotion.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 77%
Freshness 8%

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