NARS' Explicit Lipstick is a new launch that pays homage to François Nars launching his namesake brand with twelve lipsticks in 1994. 30 years on, NARS is introducing a next-generation refillable lipstick with bold color and the skin-caring benefits beauty consumers crave.
This lightweight lipstick delivers medium-to-full coverage a dimensional satin finish in 36 striking shades, each topped with a precision tip for maximum payoff with a swipe. This creamy yet smudge-resistant lipstick is packed with nourishing ingredients like rosehip seed oil and hyaluronic acid for lasting moisture and comfort.
NARS is launching Explicit Lipstick with a campaign starring three global ambassadors who embody the brand's defiant spirit. While Ciara plays the role of the captivating performer, Pom Klementieff was cast as the thrill-seeking rebel and Camila Morrone represents the style chameleon.
What's Driving This Trend
- Refillable Beauty Products
- Refillable lipsticks like NARS' Explicit Lipstick represent a sustainable shift as brands focus on reducing cosmetic waste.
- Precision-application Cosmetics
- With the introduction of precision-tip applicators, lipsticks are enhancing user experience by offering more controlled and effortless application.
- Skin-caring Makeup
- Beauty products infused with skincare benefits, such as rosehip seed oil and hyaluronic acid, address consumer demands for multifunctional cosmetics.
Who This Affects Most
- Cosmetics
- The cosmetics industry is evolving with eco-friendly packaging solutions, such as refillable containers, meeting the growing consumer demand for sustainable products.
- Skincare
- Integrating skincare elements into beauty products allows the skincare industry to tap into the cosmetic market by offering added benefits and value.
- Advertising & Marketing
- Campaigns featuring diverse global ambassadors can significantly enhance brand relatability and reach, as seen with NARS' new lipstick launch.
