With brands like Rihanna's Fenty Beauty setting an example for others to make shades for deeper skin tones more accessible, Kylie Cosmetics has followed suit by releasing a range of new concealers, which come in a total of 30 different shades.
The Kylie Cosmetics concealers come in sleek transparent tubes that are finished off with silver caps. At the bottom of the tubes, the socialite's name is featured in silver lettering as well. The shades range from a very light alabaster, to a deep chocolate.
As concealers are meant to be a shade or two lighter than one's foundation, it can often be difficult for those with very light or dark skin tones to find a shade that works for them, however with the Kylie Cosmetics concealers, the process is much easier.
What Makes This Trend Stand Out
- Expanded Shade Range
- Beauty brands are expanding their shade ranges to meet the needs of diverse consumers.
- Inclusive Beauty
- Beauty products that are inclusive of all skin tones are becoming the new standard.
- Celebrity Beauty Brands
- Celebrity-owned beauty brands are challenging traditional beauty standards.
Sectors Adopting This
- Beauty and Cosmetics
- There is a growing market for beauty brands that offer expanded shade ranges and inclusive products.
- Celebrity Endorsed Brands
- Celebrity endorsements can be a powerful tool for promoting inclusive beauty brands.
- Social Media Marketing
- Social media platforms like Instagram can help promote and amplify the message of inclusive beauty brands.
