Although Rihanna's collaborative apparel has been the most talked about so far, the popstar will also be delving into the makeup world with a collection by Fenty Beauty.
It's rumored that the first product from the brand will be a hologaphic pink lipstick, which was premiered at her Spring/Summer 2017 runway show. Even more recently, the popstar revealed to fans that she created her own highlighter when they eagerly asked what she was wearing during a meet and greet.
Although no specific launch date has been given as of yet, Rihanna has said that the highlighter will be released sometime in September. As it's said that the holographic pink lipstick will be available at Sephora, it's likely that the highlighter and other products from Fenty Beauty by Rihanna will be as well.
Key Themes Behind This Trend
- Collaborative Makeup Collections
- The trend of celebrities launching their own makeup collections continues, creating opportunities for collaborations and innovative product releases.
- Holographic Makeup
- The holographic makeup trend is gaining popularity, offering a unique and futuristic aesthetic that can be leveraged to create disruptive products.
- Popstar Beauty Brands
- Popstars entering the beauty industry is a growing trend, providing new opportunities for creative and boundary-pushing products.
Where This Applies
- Cosmetics
- The cosmetics industry can leverage the trend of collaborative makeup collections to create exclusive products with popular celebrities.
- Fashion
- The fashion industry can partner with beauty brands to create collaborative collections that offer consumers a complete head-to-toe look.
- Retail
- The retail industry can benefit from the trend of popstar beauty brands by featuring exclusive launches and creating unique shopping experiences.
