This adidas Editorial Features Bronx Rapper Princess Nokia

 - May 23, 2017
References: adidas & hypebae
Princess Nokia, an unsigned musician who's from the Bronx, New York, functioned as the muse of the new adidas editorial which promotes its Fall/Winter 2017 offerings.

Throughout the images, Princess Nokia poses against a deep lilac backdrop, which offers the boxy athletic silhouettes that she models some contrast. Included in the German sportswear giant's Fall/Winter 2017 collection are simplistic hoodies, tees, tank tops, sweatpants, sweaters, and joggers.

All of the apparel that's featured in the adidas editorial sports little branding and sticks to monochrome colorways, making for a retro look that's endlessly versatile. In order to maintain the simplistic nature of the editorial, Princess Nokia sports outfits of matching colors, with both the brand's burgundy and beige tracksuits highlighted in the shots.