Princess Nokia, an unsigned musician who's from the Bronx, New York, functioned as the muse of the new adidas editorial which promotes its Fall/Winter 2017 offerings.
Throughout the images, Princess Nokia poses against a deep lilac backdrop, which offers the boxy athletic silhouettes that she models some contrast. Included in the German sportswear giant's Fall/Winter 2017 collection are simplistic hoodies, tees, tank tops, sweatpants, sweaters, and joggers.
All of the apparel that's featured in the adidas editorial sports little branding and sticks to monochrome colorways, making for a retro look that's endlessly versatile. In order to maintain the simplistic nature of the editorial, Princess Nokia sports outfits of matching colors, with both the brand's burgundy and beige tracksuits highlighted in the shots.
Why This Trend Is Growing
- Minimalist Sportswear
- The adidas editorial showcases the trend of minimalist sportswear, featuring simplistic hoodies, tees, and joggers.
- Unsigned Musician Collaborations
- The collaboration with Princess Nokia highlights the trend of brands partnering with unsigned musicians to promote their offerings.
- Monochrome Retro Look
- The adidas editorial embraces the trend of monochrome colorways and a retro aesthetic, offering an endlessly versatile style.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can seize the disruptive innovation opportunity by incorporating minimalist sportswear into their product offerings.
- Music Industry
- The collaboration between adidas and Princess Nokia showcases the potential for unsigned musicians to establish partnerships with brands as a form of promotion.
- Photography and Fashion Media
- Photographers and fashion magazines can capitalize on the trend of the monochrome retro look by featuring similar editorials in their publications.
