In India, 'Star Wars: The Last Jedi' made its debut on December 14th, which prompted the release of a limited edition OnePlus 5 phone, which honors the themes that are presented in the highly anticipated film.
In order to maintain a minimal aesthetic, the Star Wars branding is rather subtle, with the franchise's logo featured on the back of it, and the button on the side boasting a vivid hue of crimson red. When the device is on, there's more of a Star Wars theme, with the default wallpaper featuring the portrait of a stromtrooper.
As The Verge reports, "This isn’t the first time there's been a Star Wars phone released ahead of a film. Last year, Japan's SoftBank unveiled two Sharp phones with light and dark-side designs for the release of Rogue One."
What's Driving This Trend
- Limited Edition Film-themed Tech
- Exclusive tech releases tailored to events surrounding popular media releases are gaining popularity as a marketing strategy.
- Subtle Branding in Design
- Brands are exploring more tasteful and discrete ways of incorporating logos and brand elements into product design.
- Themed Consumer Electronics
- Brands are catering to niche markets by creating limited edition and themed electronics for dedicated fan bases.
Who This Affects Most
- Smartphone Manufacturing
- Smartphone manufacturers have an opportunity to create buzz around their products by releasing limited edition and themed phones.
- Film and Entertainment
- The entertainment industry could form partnerships with tech companies to release exclusive merchandise to coincide with movie releases.
- Consumer Electronics and Technology
- The tech industry could create a new line of products catered towards specific franchises or events as a means of differentiation from competitors.
