The 'Star Wars' OnePlus 5 Coincides with the Latest Film's Release
Riley von Niessen — January 8, 2018 — Tech
In India, 'Star Wars: The Last Jedi' made its debut on December 14th, which prompted the release of a limited edition OnePlus 5 phone, which honors the themes that are presented in the highly anticipated film.
In order to maintain a minimal aesthetic, the Star Wars branding is rather subtle, with the franchise's logo featured on the back of it, and the button on the side boasting a vivid hue of crimson red. When the device is on, there's more of a Star Wars theme, with the default wallpaper featuring the portrait of a stromtrooper.
As The Verge reports, "This isn’t the first time there's been a Star Wars phone released ahead of a film. Last year, Japan's SoftBank unveiled two Sharp phones with light and dark-side designs for the release of Rogue One."
In order to maintain a minimal aesthetic, the Star Wars branding is rather subtle, with the franchise's logo featured on the back of it, and the button on the side boasting a vivid hue of crimson red. When the device is on, there's more of a Star Wars theme, with the default wallpaper featuring the portrait of a stromtrooper.
As The Verge reports, "This isn’t the first time there's been a Star Wars phone released ahead of a film. Last year, Japan's SoftBank unveiled two Sharp phones with light and dark-side designs for the release of Rogue One."
Trend Themes
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Limited Edition Film-themed Tech — Exclusive tech releases tailored to events surrounding popular media releases are gaining popularity as a marketing strategy.
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Subtle Branding in Design — Brands are exploring more tasteful and discrete ways of incorporating logos and brand elements into product design.
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Themed Consumer Electronics — Brands are catering to niche markets by creating limited edition and themed electronics for dedicated fan bases.
Industry Implications
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Smartphone Manufacturing — Smartphone manufacturers have an opportunity to create buzz around their products by releasing limited edition and themed phones.
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Film and Entertainment — The entertainment industry could form partnerships with tech companies to release exclusive merchandise to coincide with movie releases.
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Consumer Electronics and Technology — The tech industry could create a new line of products catered towards specific franchises or events as a means of differentiation from competitors.
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