These Lowe's comic book ads serve as a creative means of highlighting the new products offered through the store.
Kyle Nel, the creative director behind Lowe's Innovation Lab imagined the brand through the consumer's perspective, as opposed to his own, to create a series of images which were relatable and engaging. The main goal of the comic-style ads, was to enable individuals to use the company as a storytelling platform, to elevate their own personal home improvement experiences.
To make the ads, the store hired science fiction writers and graphic novelists to develop creative narratives surrounding the products. Through the ads, customers are invited to witness the various products available for purchase, in addition to the brand's services, in a manner that's unconventional and memorable.