For the launch of the Xbox One X, Doritos is launching its #Playbold campaign that spotlights popular YouTube gamers in a mix of real-world and video game challenges.
As part of the campaign, gamers like ALi A, Alpha Sniper and Jelly have been invited to play some of the most highly anticipated Xbox One X games. However, the #Playbold campaign doesn't stop there and has the influencers recreate their in-game experiences in the real world. For instance, as well as being a passionate gamer, Ali A is a car enthusiast and had the chance to partake in a racing adventure on the GP circuit at Nürburgring motorsports complex in Germany inspired by Forza racing video game series.
Key Themes Behind This Trend
- Hybrid Gaming
- Integrating real-world and video game experiences in marketing campaigns.
- Influencer Spotlights
- Highlighting popular YouTube gamers in promotional activities.
- Real-world Recreation
- Recreating in-game experiences in real-life settings.
Where This Applies
- Gaming
- Using live and video gaming experiences to enhance brand promotions.
- Marketing
- Utilizing influencer spotlights and hybrid gaming campaigns for brand advertising.
- Entertainment
- Creating immersive experiences by bringing video games into the real world.
