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Doritos' #Playbold Campaign Fuses Live & Video Gaming Experiences on Xbox

 - Nov 14, 2017
References: campaignlive
For the launch of the Xbox One X, Doritos is launching its #Playbold campaign that spotlights popular YouTube gamers in a mix of real-world and video game challenges.

As part of the campaign, gamers like ALi A, Alpha Sniper and Jelly have been invited to play some of the most highly anticipated Xbox One X games. However, the #Playbold campaign doesn't stop there and has the influencers recreate their in-game experiences in the real world. For instance, as well as being a passionate gamer, Ali A is a car enthusiast and had the chance to partake in a racing adventure on the GP circuit at Nürburgring motorsports complex in Germany inspired by Forza racing video game series.