For the launch of the Xbox One X, Doritos is launching its #Playbold campaign that spotlights popular YouTube gamers in a mix of real-world and video game challenges.
As part of the campaign, gamers like ALi A, Alpha Sniper and Jelly have been invited to play some of the most highly anticipated Xbox One X games. However, the #Playbold campaign doesn't stop there and has the influencers recreate their in-game experiences in the real world. For instance, as well as being a passionate gamer, Ali A is a car enthusiast and had the chance to partake in a racing adventure on the GP circuit at Nürburgring motorsports complex in Germany inspired by Forza racing video game series.
Hybrid Gaming Campaigns
More Stats +/-
Ergonomic Blind-Assisting Canes
Food Delivery Video Games
Unlimited Video Game Rentals
Ambient Video Game Records
Destigmatizing Death Video Games
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Doritos' #Playbold Campaign Fuses Live & Video Gaming Experiences on Xbox
- By: Laura McQuarrieNov 14, 2017