For the launch of the Xbox One X, Doritos is launching its #Playbold campaign that spotlights popular YouTube gamers in a mix of real-world and video game challenges.
As part of the campaign, gamers like ALi A, Alpha Sniper and Jelly have been invited to play some of the most highly anticipated Xbox One X games. However, the #Playbold campaign doesn't stop there and has the influencers recreate their in-game experiences in the real world. For instance, as well as being a passionate gamer, Ali A is a car enthusiast and had the chance to partake in a racing adventure on the GP circuit at Nürburgring motorsports complex in Germany inspired by Forza racing video game series.
Hybrid Gaming Campaigns
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Ergonomic Blind-Assisting Canes
Unlimited Video Game Rentals
Food Delivery Video Games
Charitable Video Game Marathons
Destigmatizing Death Video Games