Fruit Shoot, a UK brand that offers refreshing soft drinks that are intended for kids, recently expanded into the restaurant industry by creating an AR coloring book app that aims to keep kids entertained while they wait for their meals.
The app is called 'It's My Thing,' and works by turning a placemat into a digital canvas, which kids can add to through their phone screens by using the different features that are available. Once the gaming mat is properly lined up, kids can begin exploring, completing puzzles and doing other activities. The different activities that are available through the app are separated into four categories: sports, art, games, and music.
The It's My Thing app was made by Iris Worldwide, and will be available in a range of family-friendly restaurant chains, including Wimpy and Pizza Hut.