This holiday season, IHOP is selling special-edition pancake sweaters for Christmas that support the Children of Fallen Patriots Foundation, an organization that provides scholarships and educational counseling to military children. The sweater itself boasts a patriotic red, white and blue colorway that depicts a snow globe filled with falling bacon, pancakes, eggs and toast rather than snowflakes.
The IHOP Holiday Sweater Charity Sale benefitting charity is being held on eBay, with many of the sweaters quickly being snapped up. As free delivery is guaranteed in one to four days, the pancake-themed holiday sweaters will be arriving to many just in time to be worn for Christmas.
Many major QSR brands like Taco Bell, KFC and McDonald's are now fusing food and fashion with unexpected apparel and accessory collections for their fans.
Key Themes Behind This Trend
- Charitable-themed Apparel
- The success of IHOP's pancake-themed holiday sweater for charity highlights the potential for more apparel items supporting a cause.
- Food and Fashion Collection
- The trend of major QSR brands releasing unexpected apparel collections presents an opportunity for other food businesses to follow suit.
- Patriotic Colorway Design
- The patriotic colorway design of IHOP's pancake-themed holiday sweater presents an opportunity for other businesses to incorporate nationalistic design in their product offerings.
Where This Applies
- Fast Food
- More fast food chains can capitalize on the fashion trend by releasing their own branded apparel collections.
- Non-profit
- Non-profit organizations can explore the opportunity of partnering with companies to create specialized clothing or accessories that support a cause, similar to the IHOP pancake holiday sweater.
- Retail and Ecommerce
- Retailers and eCommerce businesses can take advantage of the trend by selling food-themed clothing and accessories, or partnering with businesses to sell limited-edition items.
