The holiday season has officially arrived at McDonald's with the brand's seasonal Holiday Pies.
McDonald's pies are one the chain's most popular desserts and have come in flavors ranging from Apple to Pumpkin and even Blueberry & Creme. Now the brand is giving its signature dessert a festive makeover with the return of the Holiday Pie. This festive treat starts with a smooth and creamy vanilla custard, which is wrapped up in a flaky, buttery crust that's been glazed with sugar and topped with rainbow sprinkles.
While the return of the Holiday Pie signals the unofficial start of the holiday season for many, you may not see them at your local McDonald's just yet. According to the brand, the pies are rolling out across the country now and will be available for a limited time during the 2021 holiday season.
Image Credit: McDonald's
What's Driving This Trend
- Festive Desserts
- Opportunity for restaurants and bakeries to create and market their own versions of festive handheld desserts that cater to the holiday season.
- Holiday Menu Offerings
- Opportunity for food service businesses to offer limited-time holiday menu items to attract customers and increase sales during the holiday season.
- Seasonal Flavors
- Opportunity for food and beverage companies to create and market limited edition or seasonal flavors to cater to the holiday season and drive consumer demand for their brand.
Who This Affects Most
- Fast Food
- Fast food chains such as McDonald's can leverage their existing dessert offerings and create limited-time holiday-themed products to attract customers and increase sales during the holiday season.
- Bakery
- Bakeries can create their own unique festive handheld desserts using seasonal flavors and showcase them on their menu as a specialty item to attract customers during the holiday season.
- Food and Beverage
- Food and beverage companies can leverage the popularity of limited edition and seasonal flavors to attract customers and increase sales during the holiday season, such as creating and marketing their own version of a holiday-themed vanilla custard pie with a twist.
