'Belle the Bear' is a new retro game from W Hotels that can now be played online to win a variety of prizes like The Ultimate Bellevue Adventure and Starwood's Preferred Guest (SPG) loyalty program points.
The launch of this Frogger-style online game coincides with W Hotels' newest hotel in the city of Bellevue, Washington, which is known as a hub for technology. In the adventure game, players control Belle the Bear, a character that must avoid a variety of animals and collect select items on the journey to safety.
Those who achieve high scores on the game have the chance to get more than just bragging rights, with a number of real-world prizes available for winners, including a three-night stay at the Extreme WOW Suite at W Bellevue, plus a private wine tasting, dinner and a roundtrip flight.
Key Themes Behind This Trend
- Retro Gaming
- Opportunities for hotels and other businesses to create retro-themed games to engage their audience and offer prizes.
- Gamification
- Incorporating gamification into marketing strategies to drive customer engagement and create unique experiences.
- Real-world Rewards
- Offering real-world rewards, such as hotel stays or unique experiences, as incentives for customer engagement and participation in online games or other marketing initiatives.
Where This Applies
- Hospitality
- Opportunities for hotels and resorts to create unique experiences for their guests through gamification and online games.
- Marketing
- Incorporating gamification and real-world rewards into marketing strategies to engage customers and increase brand loyalty.
- Gaming
- Creating retro-style online games and other gaming experiences for businesses to engage customers and offer real-world rewards as incentives.
